[CATEGORY]
Branding, Graphic Design, UI/UX Design, Print Design, Environmental Design

[KEYWORDS]
Pioneering
Empowering
Rapid


The GNC Rebranding Project involved revitalizing the brand’s identity to emphasize a modern, personalized approach to health and wellness. The redesign focused on aligning GNC’s visual and strategic identity with its mission to deliver faster, more effective, and personalized healthcare solutions. Through updated brand elements and a cohesive design system, this project aimed to make GNC’s offerings more accessible and relatable to health-conscious consumers. The result is a refreshed brand that not only retains GNC’s reputation for quality but also speaks to a new generation seeking personalized and outcome-driven health solutions.

The goal of the GNC Rebranding Project was to develop a visual identity that speaks to today’s health-conscious audience while emphasizing GNC’s commitment to personalized care. The rebrand blends clean, modern aesthetics with functional design elements that reflect both simplicity and innovation. From updated logos and typography to refreshed packaging and in-store experiences, every detail was carefully crafted to enhance brand clarity, build customer trust, and clearly communicate GNC’s mission. This rebranding elevates GNC as a leader in personalized health, making healthcare more accessible, effective, and outcome-driven.