THESIS:
GALAXILIFT
FROM EARTH TO THE STARS
Fall 2023 - Fall 2024
[CATEGORY]
Branding, Graphic Design, UI/UX Design, Print Design, Environmental Design
[KEYWORDS]
Innovative
Explorative
Eco-conscious
The GalaxiLIFT project introduces a unique brand identity for an innovative space elevator experience designed to make space accessible to the general public. Inspired by “The Wandering Earth II,” this project brings the futuristic vision of a space elevator to life, highlighting sustainable technology and human curiosity. The branding captures the wonder of space travel while emphasizing eco-friendliness through solar-powered technology, aligning with environmentally conscious values. GalaxiLIFT’s design features immersive digital experiences and interactive interfaces that enhance user engagement, making space exploration feel within reach for everyone.
The goal of the GalaxiLIFT project was to create an immersive, inclusive space travel brand that sparks a sense of wonder and adventure. Every design element—from the app and website interfaces to marketing materials and in-cabin experiences—was thoughtfully crafted to guide users through a seamless journey within the GalaxiLIFT experience. The visuals emphasize dynamic energy and exploration, blending cutting-edge technology with accessibility. This project reflects humanity’s evolving relationship with space, aiming to demystify space travel and make it an environmentally sustainable, awe-inspiring journey for all.