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Packaging Design 3:
Advanced 3D Branding

FROM DIRT TO SHINE

Fall 2023
Instructor: Hannah Coward

[CATEGORY]
Packaging Design, Branding, Graphic Design, Product Design

[KEYWORDS]
Natural
Gentle
Hypoallergenic


The New Moon Pet Cleaning Product Design project focuses on extending the brand’s offering by creating a visually cohesive and eco-friendly line of cleaning products. Known for their premium dog food and treats, New Moon is now expanding into pet care with a range of products like shampoos, conditioners, and grooming wipes. The packaging design embodies the brand’s commitment to natural, non-toxic ingredients, utilizing clean lines and minimalistic branding that resonates with eco-conscious pet owners. This project brings together functionality and sustainability, delivering a product that is not only effective but also safe for pets and the environment.

The goal of this project was to create a pet cleaning product line that aligns with New Moon’s existing brand identity while emphasizing the eco-friendly and premium quality of the products. Each product’s packaging is designed with simplicity and clarity in mind, using neutral tones and soft accents that reflect purity and natural care. The choice of biodegradable materials and minimalistic designs ensures that the packaging is environmentally responsible and aesthetically pleasing. From shampoos to grooming wipes, the product line is visually cohesive, communicating trust and care through every detail.

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